After the 2020 election, we made a few key changes to help our users talk to the right people like removing the forecast features. In 2021, through our deal with the DNC, we were able to give all state general election campaigns free access to the full version of Deck. You can read more about our role in the 2021 election here.
But in 2022 we’ll need data tools that learn from the past two unpredictable cycles. At Deck we are continuing to build best in class models that use real time voter and district information to make targets for your campaign. Looking forward, we are excited about the 2022 midterm elections and our continuing to work with amazing campaigns just like yours. In this post, I’ll go through our goals this year to help campaigns talk to the right people and how we’ll get there.
This cycle, through our DNC partnership, all local, state, and federal general election campaigns get free access to all of Deck’s amazing features. That means campaigns can focus on what matters most: talking to voters. Deck has always been dedicated to providing campaigns of all shapes and sizes with high quality targeting data and this new partnership makes that increasingly possible.
We saw an increased need to support local campaigns nationally with the same targeting tools we used to give state and national campaigns. So we build a scaled down, local specific version of Deck for those campaigns. Our local and primary campaigns now get access to district specific scores which take into account what makes your district unique but are not candidate specific. You can read more about our support for local campaigns here! We aim to provide accessible, affordable, and effective targeting tools for campaigns and now, we are able to do so at scale.
For campaigns with a primary election sign up for Deck access for $50/month until your primary date here. For campaigns without a primary, request early general election access here.
But offering access to our scores isn’t enough because data and targeting are confusing! Helping campaigns talk to the right people means investing in trainings to help staff and volunteers understand our scores. That’s why we are working with your state party and independent organizations like Arena, Run for Something, and Bluebonnet to get the word out about Decks offerings this cycle.
Last cycle we held partner trainings about running digital ads, vote-by-mail best practices, and introducing Deck generally. This cycle you can look forward to trainings with your state party, but also with partners on more specific topics like fundraising with Deck’s scores. We also create other resources like our blog where we dive further into concepts like how we build models, what generic scores even are, and voting by mail.
But we also know that understanding targeting is completely different than actually using it! We want to make sure our users understand Deck once they get access. That’s why we continue to develop resources, like our best practices library, to help you implement targets and guide your outreach programs.
At Deck we care about meeting campaigns where they are, so this cycle we’re working on making our product accessible, understandable, and usable.
Ready to get started? Have more questions? Sign up for a demo here.