Becky Fast is a teacher and former city councilor who was first elected to the Johnson County Commission in 2018. This year she was running for re-election with limited time and resources. Fast wanted to run targeted Facebook ads but was unsure of how to build an audience to make sure the right voters got […]
Fundraising’s New Horizon
Campaigns increasingly use texting as a low-cost and low-effort way to solicit small-dollar donations. Peer to Peer (p2p) texting helps campaigns reach younger voters, reach potential donors across multiple platforms, and grow their digital fundraising audience.
Effective ads, successful digital campaigns
Tara Probst was elected to Pennsylvania’s new 189th district in 2022 with 56% of the vote, outperforming Deck’s internal forecasting and public polling by 2 points. She flipped the district and helped PA House Democrats take control of the chamber for the first time in 12 years.
Campaigning in a newly drawn district
After serving three terms in the Michigan state house, Kevin Hertel ran for State Senate in the new 12th district. Senator Hertel flipped the seat and helped Democrats take control of the chamber for the first time in 40 years, securing a Democratic trifecta.