Observation Deck
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Deck delivers results for organizations of all sizes — from presidential campaigns to city council races and everything in between.
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Effect of Deck in 2022
Evaluating our 2022 Forecasts
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Targeting Democratic campaigns with Mesa
Your organization has decided to make a difference by helping get Democrats elected around the country. Amazing! There are hundreds of thousands of races across the country and deciding which races to invest in and when is a tricky question. You want to make sure your investment is going to make a difference.
Introducing Mesa
This past election cycle showed us the work organizations need to do to help Democratic campaigns win. Prioritizing outreach and talking to the right people is essential for successful campaigns going into 2022.
Deck’s Impact in 2021
The 2021 elections in Virginia and New Jersey taught all of us in the Democratic space a lot about what we need to work on ahead of 2022.
Deck + Vote From Home Vote-by-Mail Toolkit
Early voting in Virginia starts this week! But how to do walk your supporters through the vote-by-mail process in Virginia?
Creating Effective Digital Ads for Small Campaigns
Digital ads are a quick and easy way for campaigns to reach lots of voters inexpensively. But what works best? As a campaign it can be hard to sort through advice about tactics and advertising.
Introducing Hubble
Working in progressive data is great. We have no shortage of meaningful questions to answer, organizers to empower, and fun experiments to run.
But before any of that can happen, we usually have to find and clean some sort of gnarly public data. And that's where this job can get frustrating.
Introducing Deck for local campaigns
After the 2020 election, we sought feedback from dozens of users and partners on how Deck should evolve for future cycles. Over and over again, we heard that there's a big unmet need for a tool like Deck at the local level.
Reaching the right voters in a Democratic primary
Targeting in primaries is tough! Turnout is usually pretty low and it can be hard to differentiate your supporters from your opponents' supporters. So who should you try to mobilize? Who should you try to persuade? Should you even have a turnout or persuasion program at all?
What NYC campaigns can learn from ranked choice elections in other cities
Since 2004, ranked choice voting (RCV) has taken off in dozens of jurisdictions across the country. Multiple cities in the Bay Area, both Twin Cities, and the entire state of Maine have all rolled out their own versions of ranked choice voting. But this June, the...
The role we played in the 2020 election
In 2020, Deck was actively used by 1,142 campaigns and organizations to target the right voters, efficiently allocate resources, and track their progress through Election Day.
How we predict which candidates a voter will support
At Deck, we build predictions using an approach we call “contextual inference.” Most predictive models in politics are trained on survey responses. Those responses are then generalized to a broader audience based on the demographic and socioeconomic traits of the...
Our 2020 vote-by-mail models
Because of the COVID-19 pandemic, unprecedented efforts to promote voting by mail, instability at the USPS, and Donald Trump’s anti-democratic rhetoric against voting by mail, past patterns in voting by mail may not hold this year. At the same time, the process of...