Observation Deck
Featured Posts
Deck helps you win more votes.
Deck delivers results for organizations of all sizes — from presidential campaigns to city council races and everything in between.
How to Sign-Up and Get Started With Deck
Effect of Deck in 2022
Evaluating our 2022 Forecasts
Organizing with Deck
A Complete Guide to Targeted Facebook Ads
All Content
Evaluating the effect of relational organizing
We worked with Relentless in 2022 to study the effect of paid relational outreach by randomly assigning Pennsylvania voters within an organizer’s social network to a control, relational outreach, or cold outreach condition. Cold outreach to relational networks outperformed relational organizing.
Hubble Voterfile
Data on campaigns and elections is hard to find and even harder to work with. We’re here to help. At Deck, we’ve spent years building massive, complex data pipelines to gather and process data on candidate filings, election results, campaign finance records, and...
How to Sign-Up and Get Started With Deck
Welcome to Deck, a web-based tool that helps Democratic candidates identify voters most likely to support their campaigns. Deck creates "universes," or voter lists, which campaigns can customize. We also provide tools and training to help campaigns plan their...
Effect of Deck in 2022
In 2022, Deck usage was associated with 0.6 percentage points in higher vote share and 0.8 percentage points in higher vote share relative to Biden performance.
Deck in 2022 Case Studies
In 2022 we had the pleasure of working with hundreds of campaigns. In this blog post I'll walk through how a few of those campaigns used Deck.
Evaluating our 2022 Forecasts
This cycle, significant polling bias against Democrats stoked fears of a red wave. But Deck’s forecasts not only much more accurately predicted the final results of elections, but most importantly was far less biased in doing so. Deck’s median absolute error (MAE) was 2.9pp for Democratic vote share across all state and federal races in November 2022. Deck’s forecast’s underpredicted Democratic vote share by an average of 1.04pp.
Organizing with Deck
All campaigns need to recruit and retain volunteers. Deck offers tools to help you find and contact potential volunteers and in this blog I cover how to best make use of those tools and cover general organizing best practices.
A Complete Guide to Targeted Facebook Ads
Deck's Facebook integration makes it easy to launch targeted digital ads using posts from your own Facebook page. In this blog post I cover best practices for creating ads.
How to Fundraise Over Text
Deck's fundraising texting lists make it easy to raise money. In this post I walk through best practices from fundraising experts.
Looking back at our 2021 forecasts
At Deck, we help progressive campaigns and organizations reach the right voters.
Redistricting at Deck
Anyone working in politics right now knows redistricting has stalled campaigns this year. Between waiting for maps to be proposed, approved, challenged in court, voter file updates, and redraws, redistricting can feel like one endlessly drawn-out process.
Deck in 2022
In the last few years, Deck has had the privilege of working with over 1200 campaigns, 47 state parties, and many independent organizations.