Deck in 2022 Case Studies
In 2022 we had the pleasure of working with hundreds of campaigns. In this blog post I'll walk through how a few of those campaigns used Deck.
CG Kelly Feb 8, 2023
CG Kelly
Evaluating our 2022 Forecasts
This cycle, significant polling bias against Democrats stoked fears of a red wave. But Deck’s forecasts not only much more accurately predicted the final results of elections, but most importantly was far less biased in doing so. Deck’s median absolute error (MAE) was 2.9pp for Democratic vote share across all state and federal races in November 2022. Deck’s forecast’s underpredicted Democratic vote share by an average of 1.04pp.
Organizing with Deck
All campaigns need to recruit and retain volunteers. Deck offers tools to help you find and contact potential volunteers and in this blog I cover how to best make use of those tools and cover general organizing best practices.
A Complete Guide to Targeted Facebook Ads
Deck's Facebook integration makes it easy to launch targeted digital ads using posts from your own Facebook page. In this blog post I cover best practices for creating ads.
How to Fundraise Over Text
Deck's fundraising texting lists make it easy to raise money. In this post I walk through best practices from fundraising experts.
Redistricting at Deck
Anyone working in politics right now knows redistricting has stalled campaigns this year. Between waiting for maps to be proposed, approved, challenged in court, voter file updates, and redraws, redistricting can feel like one endlessly drawn-out process.
Deck in 2022
In the last few years, Deck has had the privilege of working with over 1200 campaigns, 47 state parties, and many independent organizations.
Targeting Democratic campaigns with Mesa
Your organization has decided to make a difference by helping get Democrats elected around the country. Amazing! There are hundreds of thousands of races across the country and deciding which races to invest in and when is a tricky question. You want to make sure your investment is going to make a difference.
Introducing Mesa
This past election cycle showed us the work organizations need to do to help Democratic campaigns win. Prioritizing outreach and talking to the right people is essential for successful campaigns going into 2022.
Deck’s Impact in 2021
The 2021 elections in Virginia and New Jersey taught all of us in the Democratic space a lot about what we need to work on ahead of 2022.
Deck + Vote From Home Vote-by-Mail Toolkit
Early voting in Virginia starts this week! But how to do walk your supporters through the vote-by-mail process in Virginia?
Creating Effective Digital Ads for Small Campaigns
Digital ads are a quick and easy way for campaigns to reach lots of voters inexpensively. But what works best? As a campaign it can be hard to sort through advice about tactics and advertising.