Deck shows Democrats who to reach and how to win.

Build better lists with VoteBuilder.

With our best-in-class targeting scores, we help you create target universes that you can send to other tools , like VoteBuilder, without leaving our user-friendly targeting interface.

Run targeted digital ads on Facebook.

We also make it easy for you to use our targeting scores to run smart digital ad programs focused on exactly the right people. You can get started with just a few clicks.

Run more efficient programs.

Our planning tools help you map out the most efficient path to activate your targeted voters and increase your campaign’s chances of winning.

Strategize across multiple districts.

Deck’s campaign forecasts at the campaign and caucus levels help target what races need support and intervention.

How does it work?

At Deck, we capture real data on individuals’ past behaviors and the context around those decisions to build campaign-specific targeting scores for support, turnout, persuadability, contribution likelihood, and more. Our app helps you use those scores to reach the right people for turnout, persuasion, fundraising, and volunteer recruitment.

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Becky Fast, Johnson County Commissioner Kansas

Making Digital Easy

Becky Fast is a teacher and former city councilor who was first elected to the Johnson County Commission in 2018. This year she was running for re-election with limited time and resources. Fast wanted to run targeted Facebook ads but was unsure of how to build an audience to make sure the right voters got […]

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Fundraising’s New Horizon

Campaigns increasingly use texting as a low-cost and low-effort way to solicit small-dollar donations. Peer to Peer (p2p) texting helps campaigns reach younger voters, reach potential donors across multiple platforms, and grow their digital fundraising audience.

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Tarah Probst, PA House 189

Effective ads, successful digital campaigns

Tara Probst was elected to Pennsylvania’s new 189th district in 2022 with 56% of the vote, outperforming Deck’s internal forecasting and public polling by 2 points. She flipped the district and helped PA House Democrats take control of the chamber for the first time in 12 years.

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Kevin Hertel, MI Senate, District 12

Campaigning in a newly drawn district

After serving three terms in the Michigan state house, Kevin Hertel ran for State Senate in the new 12th district. Senator Hertel flipped the seat and helped Democrats take control of the chamber for the first time in 40 years, securing a Democratic trifecta.

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Case Study

Deck has tools built for what your team needs.

We have products for campaigns and organizations of all sizes from local to federal and support levels. Thanks to our partnerships with the DNC and state Democratic Parties across the country, many campaigns can access Deck for free.